Once upon a time, there was a hard-working small business owner who wanted to be independent, feel proud of their accomplishments, say adios to hourly wages, and stop wearing endless pairs of grey slacks to an office an hour away. (And that’s without rush hour.)
So, they did. Except there was just one tiny problem: Despite their skills, they still didn’t know how to get clients or make any money. Which, of course, meant they still weren’t independent, nor did they feel proud of their accomplishments, and actually couldn’t afford to buy any other pants, anyway. So they balked and they cried, but only when guests weren’t around, and in the meantime, felt completely overwhelmed and confused and started to doubt themselves and everything they ever dreamed of. (We know, that sentence ends in a preposition.)
Enter: The Mindful Marketing Academy.
That’s us, and we specialize in training three very specific groups of select people–coaches, healers & recovering MLM business owners–in the science of doing business the smart way. Specifically, we teach you how to really get the clients you need to make your business work–without resorting to any of the eye-rolling (and often ineffective) techniques you’ve probably read about in old-school sales books. Because there’s one little detail that translates into BIG importance that the majority of sales training books and programs never, ever tell you: And that little detail? Is the secret to our success. (Somewhere, surely a gong just sounded with joy.) Here at The Mindful Marketing Academy, we don’t rely on lofty, impractical advice or regurgitated marketing speak; rather, we’re experts in the science of human behavior. Because at the core of every transaction is a human. And at the core of every human? Is precisely what will change everything. …Once you understand how, that is.
KRAIG WARD – CEO
I’m on a Mindful Marketing Mission.
My religion is to do good in this world. Plain and simple. My doctrine is to show people that there is a better, more effective way to go about trying to influence people to want to buy their stuff, and it doesn’t have to include greed or hype. It doesn’t have to include slapping people in the face with sleazy sales pitches or obnoxious offers or spamming their friends, family and strangers. It doesn’t have to include blanketing a huge undifferentiated group of people with a one-fits-all message in hopes that a tiny fraction will respond. Most people who do this do it by default –– and it’s no more fun for them than it is for those they are trying to influence or persuade.
Mindful Marketing done right makes selling easy and oftentimes completely unnecessary. It works regardless of your business or business model. Oh, and all that resistance you feel about approaching people for fear of being rejected? It’s simple to overcome once you understand how to truly be of service and make relevant offers to the right people at the right time, and you demonstrate very basic leadership skills. It’s this same understanding and these same skills that I leverage and teach on a daily basis both as head trainer of MMA and CEO of this enterprise. On a personal note, I’m a passionate rock climber, kiteboarder, skydiver, skateboarder, stilt walker, and in business with my WIFE (that’s the trickiest sport of them ALL, but I’ve gotten pretty damn good at it over the last 10+ years!). Send me a Message
KRIS WARD – PRESIDENT
You won’t find many people on the planet as obsessed with Lifestyle Design (AKA Freedom) and Lucrative Self-Realization as I am. I’m relentless.
The biggest role I play with my clients and on this team? I’m the desire clarifier; the nourisher; the freedom protector; the grounding force; the limiting belief crusher; the truth barometer. I help ensure that every action taken and every decision made is supportive of, and in alignment with, how we want to feel and who we are consciously becoming.
As YOU interact with me here, 100% of my focus will be on your deepest clarity and self-care and your most lucrative self-realization, i.e. empowering you to do what you love without burning out or selling out, and still have your work fund your lifestyle of choice.
Because why live half-asleep and by default, just reacting to life (often very fearfully), when we can be fully awake and expressed, right where we are… emotionally self-reliant, deeply connected and really contributing the very best of who we are to ourselves and to the world? And why not continually evolve ourselves and engineer all the ingredients of our lives on purpose and by design––including our freest career and schedule; where and how we live; our relationships; even how we want to FEEL most of the time? As for a sneak peak into personal me, I’m a part-time bootie-droppin’ hip hop dancer, interior designer, fashionista, yoga teacher, foodie and toddler mama. An eclectic and fun mixed bag! Send me a Message
DYLAN ADDISON – DIRECTOR OF OPERATIONS
I’m the weird, fun, problem-solving engineer in the bunch who strategizes and automates all the techie stuff.
Nothing makes me happier than finding simple solutions to complex problems. Well, nothing except maybe designing and leveraging systems that handle what needs handling (technologically speaking) so that our time and energy can be freed up to do more important things –– like playing guitar, for instance.
I’m the backbone of MMA’s strategic initiatives, but don’t be fooled by my role’s apparent nerdiness. My freak flag flies high. I frequent Burning Man and have been admired by my teammates for wearing my snakeskin pants, long pink wig and cowboy hat while chauffeuring students around at our company’s live events. How else could I have successfully earned the nickname “cupcake”?!
To quiet my thoughts, I like to build domes, fantasize about global infrastructure projects like NAWAPA, ponder the cellular makeup of zebrafish, and other such oddities. I find this very stimulating.
DIANE MCCAIN – CONTROL CENTER CHIEF
Mrs. Reliable: I do whatever it takes to keep MMA purring.
I like to brag that I’ve been here the longest (because I have)! From customer service to catching and reporting website glitches––all the gears and thousands of little moving parts––I’m the glue that holds it together; the one oiling the big machine that is this company.
The internal team here calls me Miss America. I’m still not sure why, and neither are they, really. What we DO know is that when you’re lost; I’ll help you get found. When you’re down and out, I’ll say just the right thing to put a smile on your face. I might even bring you a cup of virtual coffee when you need it most. Rest assured, whatever it is, I’ll be there when it counts.
Oh, and did I mention? I’m a former Police Lieutenant, a brilliant (and very proud) grandma, I run a horse boarding facility, and serve on my church board – in my “spare time.” Send me a Message
LOUELLEN JENSEN – DIRECTOR OF UX OPERATIONS
Though the newest kid on the block, I’m really not a stranger. I’d been a student for a number of years and, getting hooked on marketing, I resolved to be a ‘lifer’. I seriously love the stuff.
So here’s me. I’m the innovator of the bunch. I like the details and I like to wrangle them in a way that advances our internal systems and improves customer experience. This usually takes shape in the form of designing systems or processes that are lean and effective. I love to solve complex problems and push projects toward an ideally realized state. I’ve a strong history in Quality Assurance — read, high standards of excellent and am conscious of the details. So, being someone that works primarily behind the curtain greasing wheels and turning knobs, you’ll get processes that are well thought out, scalable, and work well. I’m a client-side programmer and have a blast with all that ‘webbie-type stuff. But for me, it’s not about 0’s and 1’s, it’s more about figuring out the process of making it all happen. I’m pretty fearless when it comes to forging over new terrain. In fact, if I don’t get to learn anything, it takes half the fun!
Playtime to me means re-inventing something at my farmhouse-chic abode. I’m a voracious reader and thrive on being grounded. I’m ever-flanked by my three kids with an adventure afoot. And usually, I’m ready for it.